Strategy & roadmapOperating model
What the 98% Actually Need from Modern Business Software
Enterprise software is built for the top 2% of companies. Here's what the other 98% actually need instead.
Best for
Business software buyers, SME leadership teams, operations and technology decision-makers, and trade show or conference audiences.
What your audience will leave with
- See why most business software is built for a top 2% who can afford it
- Learn the three real strategies for winning with modern business software
- Understand the six levels of software ownership, and which one you're stuck at
- Walk away with three questions to ask any vendor before you buy
Agenda snapshot
- 1Why 98% of businesses get software built for somebody bigger
- 2AI's first promise, and why it hasn't delivered on coherence
- 3The three strategies: lean into AI, wire it together, or bring it together
- 4Six levels of software ownership, and who really holds the keys
- 5Three questions to ask on the show floor, or on any sales call
- 6Where to start on Monday: three practical first moves
Available formats
Keynote: 30–45 minutes
Conference talk: 20–30 minutes
Executive session: 60 minutes
What organizers get
- A short pre-brief call (optional)
- Customized examples and language
- Clear takeaways and next steps
- Optional Q&A and interactive segment
Every session is adapted to your audience, industry, and goals.